{"id":152689,"date":"2026-06-17T14:33:06","date_gmt":"2026-06-17T12:33:06","guid":{"rendered":"https:\/\/encanto.it\/uncategorized\/choose-the-stick-pack\/"},"modified":"2026-06-17T16:00:54","modified_gmt":"2026-06-17T14:00:54","slug":"choose-the-stick-pack","status":"publish","type":"post","link":"https:\/\/encanto.it\/en\/magazine\/choose-the-stick-pack\/","title":{"rendered":"Stick Packs: When the Packaging Is Already Half the Product"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”80″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ back_color=”color-xsdn” back_image=”146670″ back_repeat=”no-repeat” back_attachment=”fixed” back_position=”center center” overlay_color=”color-wayh” overlay_alpha=”31″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ mobile_visibility=”yes” content_parallax=”0″ uncode_shortcode_id=”185896″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette” el_class=”row-background-header” back_size=”cover”][vc_column column_width_percent=”41″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”989064″][vc_custom_heading heading_semantic=”h6″ text_size=”h5″ text_transform=”uppercase” css_animation=”alpha-anim” uncode_shortcode_id=”182906″]Packaging Formats[\/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_font=”font-805350″ text_size=”fontsize-155525″ text_weight=”500″ sub_lead=”yes” sub_reduced=”yes” css_animation=”alpha-anim” animation_delay=”600″ uncode_shortcode_id=”107240″]Stick Packs: When the Packaging Is Already Half the Product[\/vc_custom_heading][vc_button button_color=”accent” border_width=”0″ css_animation=”bottom-t-top” animation_delay=”1600″ link=”url:%23stickpack|” button_color_type=”uncode-palette” uncode_shortcode_id=”204052″]Read more[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”100″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ back_color=”color-xsdn” back_image=”146670″ back_repeat=”no-repeat” back_attachment=”scroll” back_position=”center center” overlay_color=”color-wayh” overlay_alpha=”31″ equal_height=”justify” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” medium_visibility=”yes” content_parallax=”0″ uncode_shortcode_id=”171350″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette” el_class=”row-background-header” back_size=”cover” row_height_pixel=”460″][vc_column column_width_percent=”40″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”145262″][vc_custom_heading heading_semantic=”h6″ text_size=”h5″ text_transform=”uppercase” css_animation=”alpha-anim” uncode_shortcode_id=”182906″]Packaging Formats[\/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_font=”font-805350″ text_size=”fontsize-155525″ text_weight=”500″ sub_lead=”yes” sub_reduced=”yes” css_animation=”alpha-anim” animation_delay=”600″ uncode_shortcode_id=”107240″]Stick Packs: When the Packaging Is Already Half the Product[\/vc_custom_heading][vc_button button_color=”accent” border_width=”0″ css_animation=”bottom-t-top” animation_delay=”1600″ link=”url:%23stickpack|” button_color_type=”uncode-palette” uncode_shortcode_id=”204052″]Read more[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”4″ top_padding=”3″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”395037″ row_name=”stickpack”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” width=”1\/1″ uncode_shortcode_id=”666379″][vc_column_text uncode_shortcode_id=”101867″]<\/p>\n

There is one decision that many brand owners in the nutraceutical industry make relatively late in the product development process \u2014 a decision that should actually be made almost at the very beginning: the packaging format.<\/h2>\n

It\u2019s not just a matter of logistics. It\u2019s the first thing the consumer touches\u2014the first physical cue that says, \u201cThis is for you<\/a>,\u201d even before the label has spoken. And among all the available formats, one has risen in popularity in recent years with a consistency rarely seen in the industry: the Stick Pack. <\/h2>\n

The market has already made its choice<\/h2>\n

The Stick Pack isn\u2019t a recent innovation\u2014it\u2019s been around for decades in the food and pharmaceutical industries\u2014but its surge in the supplement sector is a phenomenon of recent years, directly linked to a deeper cultural shift: consumers are always on the go. They work, exercise, travel, and want to take their wellness routine with them without having to adapt it to the logistics of a 200-capsule bottle. <\/p>\n

The data confirms it: The Stick Pack is among the fastest-growing formats in the on-the-go supplements and sports nutrition segment, with adoption rapidly expanding even into segments traditionally associated with rigid formats \u2014 from immunity to beauty from within, from gut health to cognitive support. The single-serve, sealed format \u2014 which can be opened without tools and consumed directly \u2014 needs no explanation: it speaks for itself in terms of compliance. <\/p>\n

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Your brand on a Stick Pack isn’t just a label applied to a generic container \u2014 it’s a communication system designed around the act of consumption.<\/h2>\n<\/blockquote>\n

Packaging is the first message<\/h2>\n

Anyone who works in the industry knows that the formula is the heart and soul of the product. But the packaging is its voice. And in the Stick Pack, that voice is clear, direct, and distinctive: the printable surface is proportionally large compared to its small size, the vertical format imposes a precise visual hierarchy, and the act of opening it is a ritual that the consumer repeats every day. <\/p>\n

This means that choosing the Stick Pack isn\u2019t just about choosing a container\u2014it\u2019s about choosing how the product looks on the shelf, in a bag, or on the counter. A format that conveys precision and clinical reliability in the pharmacy channel, energy and practicality in the sports channel, and lends itself to premium packaging in the e-commerce channel\u2014justifying a higher average price compared to the traditional format. <\/p>\n

What it can contain: Powder, Liquid, Gel<\/h2>\n

One of the reasons for the Stick Pack\u2019s success is its formulation versatility. A stick ranging from 2 to 12 ml or up to 5\u201310 g can hold almost any type of formula. For larger volumes, Encanto offers Shaped Pouches<\/a> (up to 100 ml) or Single-Dose Doypacks<\/a> (up to 150 ml) \u2014 formats that are often generically referred to as \u201cstick packs\u201d in the market, even though they are technically different products. <\/p>\n