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A wooden nightstand seen from above, at night: a glass of water, a pill, and a smartphone displaying the hours of sleep tracked by an app.

Sleep Supplements: the category consumers are evaluating

Sleep is the only category in which consumers evaluate the results using a number.

by RiccardoEncanto Marketing

A wooden nightstand seen from above, at night: a glass of water, a pill, and a smartphone displaying the hours of sleep tracked by an app.

Sleep Supplements: the category consumers are evaluating

Sleep is the only category in which consumers evaluate the results using a number.

by RiccardoEncanto Marketing