The 40g Gel: the Benchmark has been set. Producing it is another story.
40 grams of carbohydrates per gel has become the new standard in the endurance segment. What this means for formulators and distributors in Europe: ingredients, ratios, and EFSA regulations.
Carbohydrates and Endurance Sports: The Science is Well-Established. The Opportunities Not.
The scientific framework for Carbohydrate supplementation in endurance sports is well-established. The formulation options, however, are not: GI tolerance, personalization, and EFSA regulations.
Sport Nutrition 2026
According to FMCG Gurus, 93 percent of global consumers have purchased at least one sports nutrition product in the past six months. A figure that, at first glance, seems like good news for those in the industry. It isn't. Or rather: it is not all there, the news.
The 40g Gel: the Benchmark has been set. Producing it is another story.
40 grams of carbohydrates per gel has become the new standard in the endurance segment. What this means for formulators and…
Carbohydrates and Endurance Sports: The Science is Well-Established. The Opportunities Not.
The scientific framework for Carbohydrate supplementation in endurance sports is well-established. The formulation options,…
Sport Nutrition 2026
According to FMCG Gurus, 93 percent of global consumers have purchased at least one sports nutrition product in the past six…